Advertising Booms In 2014

Advertisers worldwide will spend $545.40 billion on paid media in 2014,  reports eMarketer.com.

This is a 5.7 percent increase over last year which, more than doubles the growth rate of 2. 6percent from a year ago.

It sites  the FIFA World Cup and the Winter Olympics as factors in the boom but also notes the steady increases in online and mobile advertising “as consumers globally shift their attention to digital devices.”

eMarketer notes that the US is by far the leader in total media ad spending at $180 billion.  On a per capita basis, the U.S. also leads at $565 which is $26.13 more per person than second place Norway.

 

Advertising Booms In 2014

 

Advertising Booms In 2014

Blog.BillLawrenceOnline.Com Gone Forever

The address that we have had since October 2008 — http://blog.billlawrenceonline.com/ — is gone forever.

All stories on the on the old site, however, have been archived at this site, BillLawrenceOnline.com

 

Blog.BillLawrenceOnline.Com Gone Forever

Blog.BillLawrenceOnline.Com Gone Forever

Small Business Users Support Local Economy

US internet users who pick small businesses over large companies cite support for the local economy (56.2 percent) and personal service (52.7 percent) as the primary reasons according to eMarketer.com.

Lower prices was not a factor. In fact, 61.2% of respondents said they would pay higher prices to support small businesses.

 

Small Business Users Support Local Economy

Small Business Users Support Local Economy

TISA Draft Sparks WikiLeaks Paranoia

The leaking of a draft of an international Trade in Service Agreement (TISA) by WikiLeaks is getting press.

The agreement would allow service-based companies — which include insurance, audiovisual, financial, information technology, express deliver and telecommunication firms — greater access to customers in other nations.

This would  be especially helpful to American firms.

WikiLeaks, the site founded by America-hating-whackjob  Julian Paul Assange, is quite angry about the agreement and is crying conspiracy.

A couple of questions to ponder:

When are drafts of agreements ever released to the public?

Why if it is such a big secret was the U.S. Chamber of Commerce praising the plan in a press release four months ago?

WikiLeaks can be described as a site dedicated to the selective leaking of documents designed to make the United States look bad. It has but 225 pages related to the People’s Republic of China, that bastion of sweetness and light, versus 9,720 pages to items the United States would have preferred to  have been kept under wraps.

By the way, most of the PRC stuff was leaked from the U.S.

For the conspiracy minded, WikiLeak’s TISA leak was done on June 19 and can be found here.

TISA Draft Sparks WikiLeaks Paranoia

 TISA Draft Sparks WikiLeaks Paranoia

 

Internet Now Full

Internet Now Full

There are fewer than 17 million IPv4 internet address remaining in North America,  the American Registry for Internet Numbers (ARIN) reported in April.

This means that officially the internet is full.

The IPv4 standard allows for 4.295 billion addresses worldwide. As 536 million of them are reserved, there is only about 3.7 billion usable.

There are 7 billion people in the world.

The web has reached its limit.

The solution is to advance to the IPv6 standard — IP means Internet Protocol and the “v” stands for version — which would provide 2 followed by 128 zeros worth of addresses.

The sticking point is that IPv4 and IPv6 are not compatible.

We feel it will all work out somehow.

If you think about it, it is kind of a good problem.

Internet Now Full

Internet now full and time is running out to fix the problem.

 

 

 

Europeans Lose Trust In Web

EMarketer.com reports that a January study conducted by Loudhouse Research for Orange, showed that consumer trust in every sector monitored in Europe had fallen more than it had increased in the 12 months leading up to polling.

Social networks saw the biggest drop, with 46 percent of mobile phone owners in France, Poland, Spain and the UK saying they trusted them less. More than three in 10 said their trust in financial institutions had declined. Nearly one-fifth trusted mobile device manufacturers less, and 26 percent.

We can thank Barack Obama and his rich Silicon Valley minions.

You want to blame Bush too? Feel free, but let’s not forget that when the FISA Amendments Act of 2008 was passed Democrat Nancy Pelosi headed the House of Representatives and Democrat (and former Ku Klux Klansman) Robert Byrd ran the Senate.

 

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Cass Sunstein Internet Dream Comes True?

Cass Sunstein, the Obama confident who once headed the White House Office of Information and Regulatory Affairs, has gotten his wish according to Glenn Greenwald writing at The Intercept at FirstLook.org.

Sunstein –who defended Bill Clinton against impeachment and George W. Bush for the Military Commissions Act of 2006 before working for Obama, and who believes the First Amendment should be rewritten —  notoriously proposed in 2008 having government agents infiltrate online groups and political websites to direct public opinion.

Greenwald, the journalist to whom whistleblower Eric Snowden leaked documents showing that policies were secretly changed to allow government spying on U.S. citizens, notes that the documents show that Sunstein’s plan has been implemented —  and in a way that follows rather sophisticated psychological principles with the goal of discrediting people and destroying reputations.

Like, well, Snowden’s. And Greenwald’s.

Who exactly can one trust one wonders.

In a quasi-related matter, a fellow who was using the Twitter handle @GSElevator and tweeting alleged juicy first-hand tidbit involving Goldman Sachs was found to be a resident of Texas with nothing to do with the New York-based investment banking house and cradle  of treasury secretaries and corrupt New Jersey governors.

The funny thing is that a whole lot of people in the New York financial community who are assumed to be super savvy and smart, believed him.

Just some things to mull around.

 

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Candy Crush Saga Swipe Saga

For those who have gotten hooked on the Candy Crush Saga game on Facebook, here something to ruin your day. The below letter to King.com, the maker of CCS, was released earlier this month by Albert Ransom, the president and founder of Runsome Apps Inc., which made the CandySwipe game released in 2010

Dear King,

Congratulations! You win! I created my game CandySwipe in memory of my late mother who passed away at an early age of 62 of leukemia. I released CandySwipe in 2010 five months after she passed and I made it because she always liked these sorts of games. In fact, if you beat the full version of the android game, you will still get the message saying “…the game was made in memory of my mother, Layla…” I created this game for warmhearted people like her and to help support my family, wife and two boys 10 and 4. Two years after I released CandySwipe, you released Candy Crush Saga on mobile; the app icon, candy pieces, and even the rewarding, “Sweet!” are nearly identical.

Candy Crush Saga Swipe Saga

So much so, that I have hundreds of instances of actual confusion
from users who think CandySwipe is Candy Crush Saga, or that CandySwipe is a Candy Crush Saga knockoff. So when you attempted to register your trademark in 2012, I opposed it for “likelihood of confusion” (which is within my legal right) given I filed for my registered trademark back in 2010 (two years before Candy Crush Saga existed). Now, after quietly battling this trademark opposition for a year, I have learned that you now want to cancel my CandySwipe trademark so that I don’t have the right to use my own game’s name. You are able to do this because only within the last month you purchased the rights to a game named Candy Crusher (which is nothing like CandySwipe or even Candy Crush Saga).
Good for you, you win. I hope you’re happy taking the food out of my
family’s mouth when CandySwipe clearly existed well before Candy Crush
Saga.

I have spent over three years working on this game as an independent app developer. I learned how to code on my own after my mother passed and CandySwipe was my first and most successful game; it’s my livelihood, and you are now attempting to take that away from me. You have taken away the possibility of CandySwipe blossoming into what it has the potential of becoming. I have been quiet, not to exploit the situation, hoping that both sides could agree on a peaceful resolution. However, your move to buy a trademark for the sole purpose of getting away with infringing on the CandySwipe trademark and goodwill just sickens me.

This also contradicts your recent quote by Riccardo in “An open letter on intellectual property” posted on your website which states, “We believe in a thriving game development community, and believe that good game developers – both small and large – have every right to protect the hard work they do and the games they create.”

I myself was only trying to protect my hard work.

I wanted to take this moment to write you this letter so that you know who I am. Because I now know exactly what you are. Congratulations on your success!

Sincerely,
Albert Ransom
President (Founder), Runsome Apps Inc.

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Tech Addiction Stronger Than Storm

By Chris Freind

Thank God for Starbucks. Or, more accurately, their Wi-Fi. Because of that “gift,” many who lose power during storms don’t miss a beat being themselves, otherwise known as anti-social, bratty, and downright rude behavior caused by an acute obsession with iPads and smartphones.

Hey, I love technology as much as the next guy. Lost? Activate GPS. Need to check on the kids while stuck for hours because you’re behind all the idiots who crashed their 4-wheels thinking they could do 65 in snow and ice? Call home.

But one of the saddest commentaries on society is our ridiculous addiction to technology. Go to any coffee house, restaurant or family dinner table, and you will hear very few words spoken, and see even fewer eyes, both kids’ and adults’, looking at someone else. Instead, they gaze at their phones.

I know we’re all extremely important people, but for once, couldn’t we delay text messages and Facebook updates — you know, the ones with fantastically stupid inspirational quotes and postings fishing for “Likes” and “you look awesome” comments? (Reality check: you don’t look awesome. We’re lying. Get a nose job, and please, go see a dentist.)

God forbid that in a power outage, families actually talk, play board games, or read books — real books, with real pages.

People have become so fixated with their phones that they can no longer communicate like humans, and it shows. Person-to-person conversations are becoming archaic, writing is appalling (in schools and the business world) and public speaking is abysmal.

Before this technology, surveys showed that people feared making a speech worse than dying. Since we have devolved from that point, where are we now? Do we fear it more than watching Denver in another Super Bowl?

Call me a dinosaur, but living in the ’80s, before things became so impersonal, wasn’t such a bad thing. And living for a few days like they did in the 1880s isn’t so horrible either. It builds character. Even better, when families put down the phones and actually do things together, some kids might find out they have siblings. And that there are things called sleds and snowballs and, the biggest shocker, shovels to clear neighbors’ sidewalks for money. Which is also known as “work.”

And can we stop bashing power companies, at least for now? Many East Coasters who lost power were up in arms within the first 24 hours, clearly part of the “entitlement class” who think they have the “right” to never lose power. Heavy snow, followed by ice? So what? How dare I be in the dark without heat!

To those, a simple message: shut up and buy a generator. I know. Everybody’s going to get one now because they’re fed up. Except that they won’t. They’ll talk it about ad nauseam, but once the winter ends, they’ll forget about it. Until it snows again next winter (and the cycle of complaining continues).

It is routine procedure for power companies to be audited after every large outage to gauge how well they well prepared for, and responded to, large storms. Since millions of Americans don’t yet know how their respective providers performed, let’s give those companies the benefit of the doubt and applaud the guys working 16-hour shifts in frigid weather, braving many dangers, including generators that can backfeed the lines and kill the workers.

And let’s not forget how quickly huge work forces were mobilized, as linemen typically come from far and wide. In fact, after this latest storm, crews came from two other countries: Canada and Arkansas.

Meanwhile, the debate du jour is whether we should be placing power lines underground. Great idea, but there’s nowhere near enough money to do it, as it’s ungodly expensive (estimates are a million dollars per mile).

Could we get that cost down? Probably. And, most certainly, communities should explore a 10- or 15-year underground program for the most sensitive or loss-prone areas. Power providers’ revenue comes from its customers, so there would be a rate increase, but some of the cost could also be borne by local and state governments allocating our taxpayer money (it’s ours, not theirs) to such an important initiative.

If a local utility could place between 500 to 1000 miles of wires underground per year, outages would decrease, maintenance costs would go down, and businesses would stay open — producing more tax revenue and keeping people’s paychecks rolling. It would be a win for everyone.

Government wastes billions a year (and trillions when you throw in the federal stimulus program that produced zero return on investment). So for a change, maybe we could allocate those funds more intelligently, such as securing our highly vulnerable electrical infrastructure.

But of course, that would be a common sense solution, so expect to see it when hell freezes over.

 

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