Less Newspaper Advertising Say Marketing Pros — A third of marketing professionals except to focus even more away from newspapers reports eMarketer.com
The information comes from a poll by Inavero for the staffing firm Aquent and the American Marketing Association.
Meanwhile, over 70 percent of them expect to increase their focus on mobile media, social media, marketing automation and social networking sites.
Oh, and 63 percent expect to look harder at blogs.
The tree-killers, however, can still expect to count on $70 million in subsidies from the State of Pennsylvania, which to some degree accounts for their willingness to be big government lapdogs.
Less Newspaper Advertising Say Marketing Pros
The Romney campaign last November ran ads that the Obama administration “sold Chrysler to Italians who are going to build Jeeps in China.”
It was pounced on as false by the old media. The Tampa Bay Times called it “Lie of the Year“
Well suuuprise, suuprise, suuuprise. Reuters reported Jan. 17 Fiat sees at least 100,000 Jeeps made in China in 2014.
Why do the Republicans even give these dinosaurs the time of day? Why do they let them moderate their debates? They have not an ounce of credibility.
In Pennsylvania — a state at this moment controlled by Republicans — these propagandists are subsidized by state mandates requiring things like municipal bids, new ordinances and county sheriff sales to be advertised in them — at inflated cost it should be noted — at taxpayer expense.
The information could be disseminated much more cheaply and efficiently on government websites. It would be searchable and available to those who don’t subscribe to the paper of records, and it would be in easily accessed archives for those interested in keeping tabs on such things.
Why has this not been done? What would Rahm Emanuel do? What do people think the Republicans are the stupid party?
Marketing analyst eMarketer.com is saying that internet advertising spending for the first time will be greater than that for advertising spending in print media this year.
eMarketer predicts that spending for on-line ads will grow 23.3 percent to $39.5 billion while spending in magazines will shrink 6.1 percent to $36 billion.
The climate is changing and only the small reptiles will survive.
One thing that would be of benefit to the taxpayer and would have long happened but for the logic of corruption inherent in the use of tax money would be the end of requirements for governments to take out public notices in print media. These notices are for things like meeting schedules, bids sought and especially sheriff sales.
The requirement for these notices cost the taxpayers tens of millions of dollars. Newspapers, it should be noted, reserve their highest rates for this mandated advertising.
Allowing these things to be published and stored on the web — and yes, there should be a mandate to do this — would be far cheaper and more efficient. The notices would be searchable and publicly archivable, which would mean significantly more open government.
In fact a bill is pending in Harrisburg, HB 633, that would allow for web publishing of public notices. The newspapers, unsurprisingly, are very much against it, and it has been languishing in the House’s Local Government Committee since Feb. 14.
The hedge fund that owns a “significant stake” in Philadelphia Media Network Inc. which is the owner of the Philadelphia Inquirer and Philadelphia Daily News, has acquired Journal Register Co. of Yardley, Pa. which owns just about all the other print publications in the Philadelphia area including most of the weeklies.
JRC banners include the Trentonian of Trenton, N.J., The Daily Times of Delaware County, The Daily Local of Chester County, The Mercury of Pottstown, and the Times Herald of Montgomery County.
The hedge fund is Alden Global Capital which has offices in New York, Dallas, Mumbai and Dubai.
Once, this type of monopoly would have been something to be concerned about but times change.
JRC and Philadelphia Newspapers LLC., which was the subsidiary of Brian Tierney’s Philadelphia Media Holdings, Inc. that previously owned the Inquirer and Daily News, filed for bankruptcy in the same week in February 2009.
There are decent people in both companies and I sincerely wish them all the best.
Old Media Monopoly In Philly, Yawn
The Neshaminy School District is saying it could save nearly $9 million over three years by outsourcing janitorial services. Similiar savings could be found in most school districts.
The Commonwealth Foundation notes that state entities can save $70 million over three years switching to online public notices rather than mandated legal advertising, and HB1757 was introduced in July 2009 by State Rep. Tom Creighton to do just that .
And of course forbidding strikes by public school teachers and transit workers would see major cost savings in those areas — certainly teacher salaries would stop rising 3 and 4 percent per year as they have for the last 3 decades and this of course would mean the home tax levied by your school district would not keep rising $200 to $300 per year.
The owner of a home assessed at $200,000 in at the turn of the millennium would have paid $3,134 to the Springfield School District (Pa.). This year, he would have paid $5,240.
If the tax rate simply matched inflation, however, the bill would have been $3,934. I could use that extra $1,300. And I could have used the extra $900 or so — the difference between a tax bill according to inflation vs. the one that was — last year. And I could have used the difference in the previous year and the previous year etc.
Just some things to think about in tough economic times.
The Pennsylvania House Judiciary Committee, yesterday, gave its stamp of approval, with an 18-6 vote, to a bill letting state and local governments put legal notices on website rather than pay for newspaper advertising.
If the HB1757 becomes law it would save taxpayers tens of millions of dollars and put just about every newspaper in the state out of business — a little sooner than otherwise anyway.
The bill has been referred to the House Rules Committee.
The bill is sponsored by Tom C. Creighton, a Republican from Lancaster County.
There are several similar bills being pondered by the State House.
For information about HB1757 see: http://www.legis.state.pa.us/cfdocs/billinfo/billinfo.cfm?syear=2009
Also, see How To Find Dollars In Tough Times.