Health Info Seekers Saturate Web

Those seeking health information online has reached the saturation point reports eMarketer.com, noting that 87 percent of US internet users used the web for health research last year.

The website attributes the surge to an aging population — baby boomers, who are more familiar with computer technology than the previous generation, are turning 65 at a rate of 8,000 per day — but also and more significantly to the increased cost of healthcare.

“Health insurance plans with high deductibles have led to a decline in patients visiting their physician and an increase in patients putting off medical treatments,” eMarketer notes.

The firm cites an NPR poll taken last year that showed that three out of four people who said they were sick said that the cost was a “very serious problem” and nearly half said they felt burdened by what they had to pay out of pocket for care.

Health Info Seekers Saturate Web

Health Info Seekers Saturate Web

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