Lazy Media Gets “F” For Heat Wave Coverage

Lazy Media Gets “F” For Heat Wave Coverage


Gary Kirkpatrick runs Ned’s Bar in
Tahlequah, Ok. If you stopped in for a cold one recently, Gary
would have gladly given you the rundown of all things happening in that
part of the Sooner State. As home to the Cherokee nation, and sitting on
the boundary of the wild and scenic Ozark Mountains, Tahlequah is never
dull. With so much going on around him, Gary had lots to say.

But
there was one thing he didn’t mention: the weather. Which, come to
think of it, was amazing. Not just because he was one of the few who
didn’t get sucked into the nauseating, 24/7 news coverage of the
“nation’s heat wave,” but because, if anyone is entitled to blabber on
about the summer temperatures, it’s folks like Gary Kirkpatrick.

You
see, in Gary’s neck of the woods, it wasn’t 95 degrees for just a few
days like on the East Coast, spiking past 100 for several hours (with
the media hyping a “heat index” of 105, whatever the hell a heat index
is). It was a tad hotter.

As in, over 100 (real) degrees – for
over 30 straight days. That’s a solid month of topping the century mark.
And was there complaining? Few and far between.

Maybe that’s
because many mid-westerners still exhibit the salt-of-the-earth,
tough-as-nails pioneering spirit that built the nation. And maybe it’s
because East Coasters are getting increasingly soft.

But one
thing is certain: the media vastly over-sensationalized the story, to
the point where the heatwave was the only topic of conversation for
millions of Americans. Their scare tactics petrified seniors, made
parents of young children frantic, and otherwise consumed a nation,
forsaking many other far more important stories.

The media’s
abdication of all things related to doing its job has it fast
approaching the esteem level held for lawyers, politicians and the
cockroach –  with the cockroach being held in higher regard, of course.

You
could take any TV segment from a decade ago about summer heat and air
it today – and no one would know the difference. It is, quite literally,
the exact same storyline with the exact same verbage. The only thing
different is that the hype factor has increased exponentially.

And
it’s not just that the stories are mundane, but they’re produced in a
way that would offend a third-grader’s intelligence. That’s not to
suggest that they should appeal only to Ph.D’s, but come on… the
American people are not that stupid. They don’t require the media’s
condescending, dumbed-down approach, but in fact deserve solid and
relevant reporting.

“Place the metal fittings of the seatbelt
into the other, and tighten by pulling on the loose end of the strap.”
“Pour shampoo into wet hair. Lather. Rinse.” “When it’s hot, drink
plenty of liquids, don’t exert yourself outside, and seek air
conditioning.”

Really?

The airlines and shampoo companies
have those ridiculous instructions for liability reasons, since trial
lawyers (see “cockroach” category above) sue for every reason, even
inconceivable ones.

So what’s the media’s excuse? Let’s be
honest. If folks don’t know that they should avoid excessive heat, drink
water, and not resurrect a jogging regimen after 20 years (and 80
pounds ago) when the mercury hits 95, then nothing the media tells them
will make a bit of difference. Idiots will be idiots. But the vast
majority of people have common sense, so the ridiculous stories airing
nonstop serve no purpose.

And really, what do we expect? It’s
July in America. It gets hot. Philadelphia, Washington, and New York
routinely see temps in the mid to upper 90’s during this time. How is
that news? The fact it breaks a one-day record from a whopping five
years ago is newsworthy? And when it breaks 100, you’d think it was the
end of the world. Is there any real discernable difference between 96
and 100 anyway? Or 93 with high humidity versus 100 without it?

So
extensive was the media’s coverage that it took significant channel
surfing to find any details on the horrific massacre in Norway. In fact,
just a day after the shooting which left scores of children dead and a
government building in shambles, a national network dedicated less than
one minute to the story. And that was only after at least 12 minutes of
coverage dedicated solely to the heat.

Is it any wonder why so
many around the world view America disdainfully? Here we have a major
terror attack against a close ally (Norway has a military contingent in
Afghanistan, and has been threatened by al-Queda in the past), and the
identity of the perpetrator(s) and possible connections to other
terrorists had not been fully determined.

Yet we give those
tragic events nary any coverage, instead incessantly rolling the same
tape on something that happens every year — a hot spell during a
typical American summer.

Compare that to the outpouring of
support from overseas and their in-depth coverage of hurricanes hitting
America, the Alabama tornadoes, our flooding rivers— and terror
attacks, including the Oklahoma City bombing, to which many experts
likened the Norway attack.

The media has reinforced what so many
overseas already think: Americans are arrogant and self-absorbed, caring
not about the troubles of others. And that’s the biggest tragedy,
because the reality is so very different.

The American people, as
individuals, and their government (to a fault) comprise the most
generous nation the world has ever known. Money, logistics, care
packages, and yes, their prayers, are immediately sent around the globe
whenever a crisis erupts, with no expectation of payback. We do this not
for calculated future gain, but, trite as it sounds, because it’s
simply the right thing to do.

Unfortunately, the media
overshadows the true American spirit by ignoring the gripping stories of
the day in favor of recycled garbage that focuses on 1) things we
already know, and 2) things we cannot change.

In the same way
that we were treated to the Year of the Shark several summers ago (when
shark attacks were actually down), this has become the Summer of Record
Heat. Both are codespeak for media laziness.

The biggest irony is
that the media hasn’t changed its ways, content to sensationalize the
mundane while ignoring the real stories (READ: the ones which require an
honest day’s work), yet its ratings continue to plummet. Call me crazy,
but there might be a correlation there.

Sounds like a great story. Just don’t expect to see it on TV — or this column in many papers.


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