Mobile Tracking Wanted By 27 percent

eMarketer.com reports that  27 percent of US smartphone owners would allow mobile in-store tracking in order to receive relevant, real-time information and offers especially information and offers involving price.
It noted that 24 percent don’t have a strong opinion and just a little bit less than half are totally creeped out by the idea.
If merchants can make 27 percent of customers happy with the new tech expect it to happen.
Mobile Tracking Wanted By 27 percent

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