Marketing analyst eMarketer.com is saying that internet advertising spending for the first time will be greater than that for advertising spending in print media this year.
eMarketer predicts that spending for on-line ads will grow 23.3 percent to $39.5 billion while spending in magazines will shrink 6.1 percent to $36 billion.
The climate is changing and only the small reptiles will survive.
One thing that would be of benefit to the taxpayer and would have long happened but for the logic of corruption inherent in the use of tax money would be the end of requirements for governments to take out public notices in print media. These notices are for things like meeting schedules, bids sought and especially sheriff sales.
The requirement for these notices cost the taxpayers tens of millions of dollars. Newspapers, it should be noted, reserve their highest rates for this mandated advertising.
Allowing these things to be published and stored on the web — and yes, there should be a mandate to do this — would be far cheaper and more efficient. The notices would be searchable and publicly archivable, which would mean significantly more open government.
In fact a bill is pending in Harrisburg, HB 633, that would allow for web publishing of public notices. The newspapers, unsurprisingly, are very much against it, and it has been languishing in the House’s Local Government Committee since Feb. 14.