Scottevest Mocks Customers Or Idiocracy In Action — ScotteVest advertises heavily on Fox News and seems like a good idea. It’s a lot more practical, after all, to carry a smart phone in a vest pocket than one’s pants or purse, and this is equally true of things like wallets and keys.
So it was getting a lot of sales. It was by his own admission making founder and CEO Scott Jordan rich.
Then on Sunday (Jan. 14) he put this on Facebook:
“I love meeting new people that recognize me and my company from all of our television commercials. I am on the ski lift and the following exchange just happened and happens often. I ask “what network they saw me?” Invariable people say FOXNews. I laugh to myself, and tell that that we primarily advertise on Fox because we find their viewership to be extremely gullible and much easier to sell than other networks. The look on their face at that time is priceless. I am not kidding you. I get to tell them they are f*cking idiots while getting rich off them.”
Beam me up Scotte. Real slick move there.
The rest of the corporation quickly went into damage control mode saying “In 2017, Mr. Jordan stepped down from the management of SCOTTeVEST and he is not involved in our daily operations. We are extremely sorry for his unacceptable comments. Mr. Jordan’s post was impulsive and inappropriate for too many reasons to list, and rightfully offended so many people.”
Just the same when the founder thinks only idiots would buy his product it does make one go hmmm.
Conservatives are far more likely to choose substance over style and, as noted, pocketed vests are practical so it makes sense for a vest maker to target conservatives. On the other hand it is equally true that ScotteVests are ugly as all. There is no reason one can’t have looks and practicality. Pick up a old suit vest at a thrift store. Make your own fashion statement. Go for the Mississippi gambler look. Yancy Derringer had taste. Eventually, someone in the clothing industry will get it right.
ScotteVest doesn’t deserve your business and Scott Jordan doesn’t deserve to be rich.
Scottevest Mocks Customers Or Idiocracy In Action