Frank C. Videon Jr. died June 12 at his home in West Chester following a long battle with stomach cancer. He was 70.
He was the proprietor of Videon Chevrolet in Newtown Square and was known for the friendly advertising rivalry with his brothers Wayne and Steve who had Chrysler-Dodge-Jeep dealerships in Newtown Square.
The ads would be full page on the back page of the County Press and often feature headshots of the other brothers on top of farm animals or childhood photographs of them.
As the advertising space rotated among the dealerships, Frank Jr. would find himself the subject of retaliation.
Frank ran the Chevy dealership until 2009 when General Motors forced him to close as part of the Obama restructuring.
He is survived by his wife of 47 years, Carol; his mother, Edna; daughters Tara, Tracy and Tami; and seven grandchildren.
Visitation will be 12:30 p.m., Sunday, June 22, at Newtown Square Presbyterian Church, 3600 Goshen Road, which will be followed by a funeral at 2 p.m.
Donations may be sent to Newtown Square Presbyterian Church or the American Cancer Society, Box 22718, Oklahoma City, OK 73123-1718.