The old media has been slowly sinking in the tarpit and it appears that point has arrived at which the sticky stuff is to their neck.
In the case of the New York Times, it might that about the only thing above surface is its piggish nostrils.
The Gray Lady lost $39.7 million in 2011 compared with a $107.7 million profit from the previous year.
I have mixed feelings about the demise of the dinosaurs. While the print media has not had true dissenters of any significance from the philosophy of the country club elites as reflected by the Democrat Party, there are many, many reporters — and editors — with integrity and a sense of fair play and who took their vocations very seriously. I feel for them along with the working stiffs in the press rooms and in front of composing screens and behind the wheels of delivery vehicles.
But the ugly truth is that while inky newsprint may have been the most efficient means of disseminating timely information for the last 200 years or so, it is no longer by far.
And so the wheel must turn.
In related news, Procter & Gamble — which is described as the “world’s largest marketeer” — is laying off 1,600 staffers because it has determined that Facebook and Google can do better than traditional advertising media.