Advertisers worldwide will spend $545.40 billion on paid media in 2014, reports eMarketer.com.
This is a 5.7 percent increase over last year which, more than doubles the growth rate of 2. 6percent from a year ago.
It sites the FIFA World Cup and the Winter Olympics as factors in the boom but also notes the steady increases in online and mobile advertising “as consumers globally shift their attention to digital devices.”
eMarketer notes that the US is by far the leader in total media ad spending at $180 billion. On a per capita basis, the U.S. also leads at $565 which is $26.13 more per person than second place Norway.
