Less Newspaper Advertising Say Marketing Pros — A third of marketing professionals except to focus even more away from newspapers reports eMarketer.com
The information comes from a poll by Inavero for the staffing firm Aquent and the American Marketing Association.
Meanwhile, over 70 percent of them expect to increase their focus on mobile media, social media, marketing automation and social networking sites.
Oh, and 63 percent expect to look harder at blogs.
The tree-killers, however, can still expect to count on $70 million in subsidies from the State of Pennsylvania, which to some degree accounts for their willingness to be big government lapdogs.